Makin’ sense out of Adsense
Getting started with Adsense
So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services. With Google AdSense, you are just selling advertising space on your website.
And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as you adhere to the Google AdSense program policies, because if you don’t, you’re gonna be banned for life!). Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes. How cool is that?
To enroll in the Google AdSense program, go to Google Adsense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences.
You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program. The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual.
TIP: For God’s sakes, you MUST select the boxes that indicate that you’re not willing to have ads on porno sites and click promoting sites…these are good ways to get yourself slapped so silly, you’ll think you were ambushed by a flock of nuns who thought you were the anti-christ!
The email address and the password that you provide during the enrollment process will be required by you for logging into your account later on.
Note: you will be referred to as publisher…that’s pretty neat, huh? Now you’re a publisher! So when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.
Once you are done with setting up your Google Adsense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type ( ‘AdSense for Content’ or ‘AdSense for Search’).
Remember what I said about selecting the boxes indicating that you’re not going to enter the Devil’s playground! (Porno, and click factories)
You will be presented with various options for customization of your AdSense Ads. Here we will take a look at setting up ‘AdSense for Content’ ONLY…you can do the other options at your leisure, and they’ll be just as easy to do.
The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).
Now, don’t worry, this is really simple…it just seems a little confusing ‘cause I’m not doin’ a good job of writing it out for ya. You’ll see when you get to the page…a couple of simple clicks and a few pokes at the keyboard, and you’re done! Simple!
The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336×280) and wide skyscraper (160×600) are preferred over others (since they help get more impressions for you and hence help you make more money).
Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.
These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.
Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In other words, you damned sure don’t want your competitors ads showin’ up on your site…do you? Well, Filters are the way to prevent that!
Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available.
Listen up-
If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve up a big dose of Public Service Announcement Ads to your website. You know what that means, don’t you? It means that you’re not getting’ paid ! So, be sure to fill in the alternate ads section.
Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives.
Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only three ad units per page, you can add the code at more than one place in your html code.
The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it.
The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).
Now that everything is done, you need to wait for a few hours or less, before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog.
You might see some Public Service Announcements… pretty quickly, maybe even faster than the blink of an eye! But these will soon get replaced with the AdSense Ads that will earn revenue for you. If the content on your website or blog violates the AdSense program’s policies, remember the beating you’re gonna get from all those nuns! Or worse yet… you might keep seeing those dreaded Public Service Announcements.
And as a last resort Google may ban you for life, depending on the offense. Just follow the rules and you’ll be ok. OK?
If you find objectionable Ads forcing themselves onto your site, and don’t go away even after you’ve applied the appropriate filters, you’ll need to contact Google who will sort out the problems for you, hopefully.
Warning: Never, never, never, ever get it into your head that you’re gonna make some extra money by clicking on the ads on your site or by having one of your “helpful” friends madly clicking on the ads like a crazed typist that’s bangin’ on the click button so fast, that a forest fires worth of smoke starts billowing out of the computer! ‘Cause if you do, you’re gonna get in some serious trouble! It’s called click fraud!
I know, you’re probably saying to yourself “I don’t have a website, heck I don’t even know where to begin!” Look, do you know what the easiest way to making money on the internet is? Get a blog going!
It’s super simple and if you were to use wordpress, it practically installs itself! Really! There’s two resources I’m gonna point you to that’ll have you up and running in a matter of hours.
Once you have your blog set up you can be making money with adsense, along with other simple ways to making more money than you make at your job!
Here’s the resource that’ll give you all the step-by-step instructions on setting up a blog and working with adsense in as little as 7 days or less! And it’ll be less than a cheap date!
Look, do yourself a favor and at least check it out at The Best Way to Make Money Online
Here’s the second resource…and this is the very best “take you by the hand” tutorial that I’ve ever seen! You owe it to yourself and your family to get over to The Best Blogging Tutorial on Earth! and give it a try. Once you see the simplicity of how you’re gonna be up and running, making good money, without doing much work…it’ll knock your socks off!
Now check out those two resources and get out there and start makin’ some easy money!


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