The Internet Money Blog

You want to know what I think is the best invention … besides the computer? It’s the autoresponder ! “So,” you’re asking, “what the heck is an auto-whatchamacallit-thingy?” Listen, autoresponders are responsible for making a lot of people filthy stinkin’ rich! You wanna know how?

In a nutshell, it works like this. We’re going to assume that you already have a product on it’s own site, or that you’ve gotten an affiliate product. Don’t worry if you haven’t; you can get some great products and info on how to market them here, within this blog.

Like I said, you’ve got this product, and you want to be able to contact everyone who shows an interest in it. What if you get 7,000 requests for more info? How the heck are ya gonna handle all of that by yourself?

You can’t!!

But that’s what an autoresponder does! It automatically registers every request that comes in … regardless of whether it’s 13 of ‘em or two million! After your visitor is registered, the autoresponder sends them marketing messages relating to the info they originally showed an interest in … along with links to the various products that you market, either on your own sites or through affiliate marketing promotions. And, get this … it’s all done on full autopilot, without any intervention from you other than the original setup! This is awesome!

Here’s how, in a simple, easy-to-follow outline, you can set up your autoresponder:

• What you need to do is prepare 5 to 7 messages about your business and upload them into your autoresponder system.

• Set these messages to be delivered 3 to 4 days apart so that anyone requesting information from you will get all your messages in a sequence over a period of about 3-4 weeks.

• Message #1:  Sent Immediately.
  In this message, you can thank the person who requested the information from you. Give a little background about yourself and/or your business and encourage your subscriber to contact you if they have questions. Then, leave a link to your product or site so that they can explore the opportunity for themselves.

• Message #2:  Sent 3-4 days after #1.
  In this message, let your subscriber (now a potential customer) know the benefits of your own products or your affiliate products and how these products are unique from others. Provide links to your products and encourage them to take a look.

• Message #3:  Sent 3-4 days after #2.
  In this message, brief your subscriber about one of your products … you know, a general overview. Don’t forget to show your subscriber the benefits … NOT the features of the product or service you’re offering.

  This is what I mean by benefits:

  Listen, what makes the average person want to buy something is … EMOTION!! Never forget that. Your ad copy has to hit every emotional trigger in order to gently guide a potential customer to the final act … Making the Purchase!  Remember … people usually buy on emotion, and justify the purchase afterward.

  Now, you also have to be unique … unique in your approach. You have to offer something that sets you completely apart from your competitors. You have to present your offer for a product or service in a manner heavily laced with emotional appeal; this makes your offer more attractive than others.

  Hopefully, you have additional products or services that compliment the one you are offering. If so, you can make more sales to the same customers, turning them into repeat buyers!

  Always sign off by leaving a link to your product, service or website and lead your subscriber to take action … make the purchase!

• Message #4: Sent 3-4 days after #3.
  In this message, offer your subscriber a free resource … such as an ebook that gives them extra info that’ll help them accomplish their goals with regard to whatever your product or service promises. Just don’t give away the entire solution — that’s what your product is about! When you give something of value to your subscribers or customers that they didn’t expect, you’re gonna be creating a feeling of sincerity and trust.

  And that, my friend, is exactly what you want! Because once you have your subscriber’s trust, you’ve got their wallet! If you do give away an ebook, be sure that you have numerous references to your products, with active links so that you can potentially make more sales — this is great for affiliate links, too! At the end of your message, you know what to do, right?  Always sign off by leaving a link to your product, service or website and lead them to take action … make the purchase!

• Message #5: Sent 3-4 days after #4.
  In this message, once again, make sure you’ve got some good how-to info, shortcuts or tips that’ll help your subscriber achieve their desired goals. You can then lead them toward making the purchase.

  Remember, you’ve got to be giving top notch, quality-drippin’ content that’ll be leaving them wanting more! Only then can you gently guide them to take the action you want. So, can you guess what’s next? That’s right, Sunshine … Always sign off by leaving a link to your product, service or website and lead them to take action … make the purchase!

• Message #6: Sent 2-3 days after #5.
  In this message, include a few testimonials from happy customers or members that have been using your products or services. Make it a point that they, too, can obtain the same results as these people.
  Be sure to include some short blurbs about the stuff you’ve already shared with them … don’t forget the links!

• Message #7: Sent 3 days after #6.
  In this message, ask for your subscriber’s feedback. Mention that you’re doing a survey as to why some people are hesitant to get involved and what you can do to make the experience more appealing to your customers. In other words, you’re going to be asking your subscriber (hopefully, by now, also your customer) what they would like you to provide for them in order to satisfy their needs. Once you have this info, your profits are almost guaranteed to increase dramatically! You wanna know why, don’t ya?

Listen, since you’ll be giving your customers what they want and not what you think they want, the purchase decision is pretty much a no-brainer for them. Also, you’ll get some good feedback as to what other inclusions (or omissions) people think should be incorporated into your program, products or sites. Should similar concerns be raised by future subscribers, you will have ready-made answers or solutions you can present to these prospects.

Now that you have your messages uploaded into your autoresponder system, you want to let a lot of people know about your opportunity. But, before that, you need to give a reason why these people should request more information from you and be in your mailing list — that’s right, we all need a little bribery, right?

Well, we’ve got just the bribe:  Check out … the best money-making email system and you’ll see how a simple little opt-in page can start a stampede of customers flooding into your autoresponder and flooding your pockets with cash!

We’ll get into opt-in pages in another post.  Until then, you really gotta look into the best money-making email system.

Until the next time,

Eddie and Ken