The Internet Money Blog

The Big Tip —

Let me ask you a question — “Is your refrigerator full of dents … you know, because you keep bangin’ your head against it tryin’ to figure out why you’re not making much money on the internet?”

There must be some reason why some internet marketers are making fistfuls of money and the rest of us are scramblin’ around like a pack of half-crazed lunatics, tryin’ to grab what lousy little morsels are left!

There’s gotta be a reason ….

Actually there is a reason, and that reason is: All truly successful online money makers have “Funnelvision!”
No, I’m not talkin’ about when we see a beautiful person and the only thing our sleep deprived, red eyed stare sees is that person, and everything else is blurred out … that’s called “Tunnelvision!”

Simply put, you’ve got to model your sales process after the one’s that the successful guys are using!
And that model is … an upside down funnel!

Here, let me give you the long, drawn out version of what I’m yappin’ about ….

Most of us that’re set up for failure, go about tryin’ to make money, do so by getting the customer to buy our product. The problem is … we’ve only got one product to sell! Which means that after you make that one sale to your customer, you’ll never see them again … because you got nothin’ else to sell ‘em! How are you gonna make a life-time customer that’s gonna be giving you residual income time after time out only having one product? You can’t!

Enter the upside down funnel.

In a nutshell, the funnel is a triangle, with the bottom of the triangle representing the base of your sales process — in other words, that is going to be where you cast the widest net to capture EVERYONE that gets within the reach of your diabolical clutches ….

You see, you need to have a product that is cheap (appeals to the masses) and must be top-notch quality information that keeps your customers clamoring for more!

Once your customer is thrilled with what you’ve given them, you can then gently guide them into purchasing your next product, which should be slightly more expensive.

Then, after you’ve completely knocked your customers socks off by delivering still another outstanding product that is superior to all the other “garbage” out there, you’ll have a customer that trusts you, and is even more willing to purchase more products from you (at an even higher price).

You can and should have at minimum, 7-10 levels of products in your “upside down” funnel!

You’re not gonna make a great deal off that first “cheap” (cheap in price…not quality) product. But it’s ok, you need to go slow. You’re gonna get the chance to make a killin’!

Once you build rapport with your new client, you’ll be able to move them “up” your funnel to more expensive products and suck out the big bucks like a Hoover! This process is known in the business as … the “up-sell.”

That is where the upside down funnel comes in.

The Profit Funnel is your pathway to building a relationship with your customer that begins with the purchase of initial goods or services. Once that initial relationship is established, you build on that relationship by evaluating the needs of your client and identify other goods or services that will also benefit your customer.

As you are able to acquaint, interest, and finally sell additional and higher priced items to your customer, your profit margin will increase. The upside down funnel model works very well whether you are working with a brick and mortar business or going strictly with an online presence.

In both instances, the task involves winning the confidence of the prospect, identifying entry level products or services that will be of interest to the prospect, selling the prospect, and then continuing to offer additional products or enhancements that will make life even easier for that former prospect that is now your customer.

Lowest Ticket, lower ticket, and low ticket products

When it comes to winning the confidence of a prospect, nothing speaks louder than a good deal.

It makes ‘em feel good about themselves and about you! Remember … no one wants to end up with a low cost product that ends up being used as a doorstop!

Your job is to match low cost quality product with your prospect. Once you demonstrate how one of your low cost offerings will consistently outperform the competition and save money, you’re gonna have to buy a dump truck in order to make deposits at your bank!

Low-Mid, Mid, and High Mid Ticket

Once you’ve built trust with your customer, you can start “up-selling” them by offering a much more enhanced version of the “low end” product they purchased, with a much higher price.

With your low cost items working just fine for your client, you will easily be able to gain attention for these mid priced offerings.

High Ticket – Extremely High Ticket

The dream of selling high ticket good or services is often the goal of the salesperson. After all, who would not love to be able to sell five thousand dollar items in one afternoon, rather than spend the entire week selling hundred dollar items in order to make the same commission?

Of course, you want to be on the alert for any chance to introduce and sell a high ticket item.

You have a couple of things going for you at this point in your relationship with your client.

First, you’ve proven that your low ticket and mid ticket products…that they already bought and liked, are exactly how you described, thereby creating the number one element that’ll have your customers stickin’ to you like “white on rice!” And that is TRUST! Nothing beats that kind of relationship when it comes to marketing!

Second, you’re not jammin’ everything down their throats at one time! You’re gently guiding your customers to the realization that you have exactly what they need in order to satisfy their wants and desires! You are someone who does the legwork, by identifying their “problem” and then giving them the solution!

The Profit Funnel helps you understand that your relationship with your client works on several levels and in several phases.

Building upon the sterling reputation you establish with low ticket sales and rolling it into the sale of more profitable sales will not only ensure you a great commission, but also will provide you with a working relationship that will last for many years.

But most importantly … it’ll make you filthy, stinkin’ rich!!! Say Amen, brothers and sisters!